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Just Jeans opened its first store in Chapel Street, Prahran in December 1970. Founded by the Kimberley family, the name Just Jeans became synonymous with the growth of denim jeans.
The concept of Just Jeans selling jeans, stacked on shelves, proved to be a success with the youth revolution of the 70’s; new stores were being opened in other locations around Melbourne and the growth continued throughout the 1970’s and ’80’s across Australia through both new store openings and the acquisition of other jeanswear and clothing chains.
Just Jeans has established a presence in every state and territory throughout Australia and in New Zealand with store numbers now reaching over 260.
The Just Jeans strategy has always been to possess a deep understanding of the jeanswear and casual fashion market. Fine tuning merchandising trends and taste changes before they become established in the mass market and to simultaneously be at the leading edge of product direction, marketing, human resource management and information systems.